Media

The Whale and The Raven, NFB Films

Members of the Hartley Bay Community and Gitga’at Tribe linked together to enter a decade-long battle against Enbridge proposed pipeline. In 2016, the powerful movement set by the coming together of the community led to the defeat of the pipeline. The power in this community is breathtaking, while they won the Enbridge battle, the community knows this was the first of many to come.

The Whale and The Raven, NFB Films

Students, Katie (England), Kimberly (USA), John (Ireland), and Julie (Denmark) arrive at Hartley Bay to participate as student researchers for Cetacea Lab. These students spend countless hours on the land as their living quarters are beside the built bunker above water. With their tents surrounded by speakers attached to underwater microphones, students quickly realize the lasting effects that a small boat has on the echoing waters of whales. Over their time with Hermann, students spend 48 hours observing waters through binoculars, often to find action of only a seal – determined and eager to make a difference, students buckle down and do their part in the data collection in hopes to show others the importance of preservation and conservation within the Gitga’at community.

The Whale and The Raven, NFB Films

The underwater Chief relays the story of respect, the importance of giving, and the importance of taking. The ongoing lesson from the traditional story is the notion of what an individual is to take. Within prayer, you take with respect and with what you need, no more, no less. The world of giving and taking is within balance and prayers of no harm, to do no evil in the chain of living within the ecosystem. When greed is mixed with taking, individuals lose sight of the damage that can result, the purpose of protecting traditional land is not only to protect their knowledge but to share the same for centuries to come.

Communications Plan

To highlight the expanding commitment of the Gitga’at community in their partnership with the World Wildlife Fund and Cetacea Lab, it’s essential that we share the developing criteria for selecting materials that have cultural or historical importance. Specifically, the project focuses on assessing their needs and how to provide a stable environment and proper supplies for traditional land and the Whales by developing and implementing policies for the safe use of materials; and providing the resources necessary to engage in an on. Additionally, conservation is a vital aspect of preservation as it aims to stabilize and restore aquatic habitats in their original form through various treatment methods. This partnership brings together professional conservators trained to apply conservation methods and work together to make recommendations for the long-term preservation of such environments.

AUDIENCE

This blog campaign will create a relationship between community members and the environment to develop this coexistence and understanding of the importance of the conservation of land. This campaign will attract student participants worldwide in data collection and analysis,creating very beneficial experiences for students in environmental studies.

RESEARCH

Being a part of a tight community, there is no doubt that the community connection will be able to project heartfelt messages through presenting digital channels such as this blog campaign. In 2013, Statistics Canada stated that nearly two in three Canadians were members or participants in a group, organization or association (65%). This proportion was the same as that recorded in 2008 but was slightly higher than in 2003 (61%). While the surprise in global digitalization relies on media followings and online influence, the partnership with the WWF and the community acting as a backbone, this blog is able to present a co-existing relationship between the heart and soul of the project, and outreach through digitization. The intent of this blog is to allow readers to indulge in community relationships and engage in indigenous traditions among the Gitga’at land. Additionally, while this blog may be preserved as connective and personal, the analytical data collected by Cetaeca Lab will be presented in an informal and in a discussion format to promote “community talk”.

Directing hesitant community members and pro-LNG individuals to the blog and gaining purposeful connections with them will pose a challenge to the engagement of the blog and corresponding media channels. With our student involvement, we hope to assist and manage negative PR or comments in an attempt to keep the blog a positive enlightening campaign rather than come off in protest to such individuals. The blog series is intended to be informational, soulful and educational – the pure intent of engagement is to promote talk and conversations around the conservation and preservation of traditional lands in which endangered mammals call home.

SPOKESPEOPLE

Standpoint theory can be used through media channels and corresponding spokespeople to shape and share their ongoing social and political experiences. A standpoint is multifaceted and provides many opportunities to derive an opinion rather than relying on the subjectivity derived from one’s direct acquaintances or people who see as like them in order to make their assumptions. Working with this theory, this blog campaign will seek to engage with the students learning throughout their time with Cetaeca Lab and also see how their standpoint within the community campaign can introduce new ideas through their growing experience with the project. Each of these blog entries will highlight the community experience, researcher’s experience, and traditional experience to create a diverse platform of available knowledge.

CONTENT

The Hartley Bay Preservation Project is implemented to raise awareness about traditional land, culture and knowledge and how indigenous practices help protect and help with the co-existence of aquatic life during the growing demand for industrialization in delicate rural environments. The blog series will be focused on first-person and provide a subjective experience for readers as they connect with the posts of the spokespeople. There will not be a focus on guest writers as the project consists of a wildly known organization and we would like to mitigate the event of any conflicting approaches to the media facet of communication. The blog will be very focused on three ideas, sense of community and the importance of involvement; what members can do to show their support, Indigenous Knowledge and the co-existence of industrialization on traditional land, and finally, how data collected and student involvement can help the WWF and Gitga’at community stop LNG tankers and preserve sacred environments such as Hartley Bay. Comments, questions, and emails will be monitored by a student PR representative to mitigate negative or conflicting responses while creating an educational opportunity for the project and students.

CALENDAR

This blog series should be released weekly as well as act as an update for recent data findings that relate to the proposed LNG tanker route. This timeline is designed to engage community members and spread awareness of the LNG route proposals while acting as an educational tool for the land in which they reside.

Blog entries guest written by students will be posted bi-weekly to engage in their new findings while head spokespeople from the organizations will be parent posted weekly to initiate discussions. In addition to this blog, an Instagram page an educational tik-tok will be utilized weekly to show educational blurps to redirect users to this page in hopes to expand outreach past Hartley Bay.

CONCLUSION

This t blog series will provide an educational, personal, and indigenous-focused perspective on the preservation and conservation of whales in the Hartley Bay channel. The purpose of this project is to create co-existing knowledge that can be passed along to put a stop to propose tanker routes through the delicate channels and homes of animals on the edge of extinction.

The Hartley Bay Preservation Project

Students come in from around the world to help collect data in growing preservation project partnerships with Gitga’at members, World Wildlife Fund, and the Cetacea Lab.

Kamloops, BC – November 8, 2021

Kirstynn De Cicco, Research Assistant, Communication, and New Media Studies, Thompson Rivers University, Kamloops, BC deciccok20@mytru.ca

ABOUT THE PRESERVATION PROJECT

  • Growing commitment to the conservation and preservation of marrine life while respecting the traditions of indigenous lands.
  • Committed to the knowledge of indigenization in efforts to protect the traditional land
  • Working together to develop initiatives within the community to hault detrimental economic proposals neglecting marine life and traditional land
  • Gitga’at and community members previously worked together to defeat the proposed Northern Gateway Pipeline project in 2016
  • Patrol of Gitga’at members protecting BC Bear Wildlife and interuption of whale echo communication/navigation.

GROWING STUDENT PARTICIPATION

  • Four students joined the program in 2019
  • Students from USA, Ireland, Denmark and England
Photo by Chris LeBoutillier from Pexels

AFFECTS OF TANKERS

  • According to the Government of Canada, the CER regulates over 73,000 kilometres of pipelines that move approximately 1.3 billion barrels of oil per year. According to the CER, these pipelines spilled an average of about 1,084 barrels per year between 2011 and 2014.
  • The Raincoast report Our Threatened Coast: Nature and Benefits in the Salish Sea,  found the noise alone from the increase in tanker traffic will substantially increased the likelihood of whale extinction.
  • WWF states “Whales are at the top of the food chain and have an important role in the overall health of the marine environment. Whales play a significant role in capturing carbon from the atmosphere; each great whale sequesters an estimated 33 tons of CO2 on average, thus playing their part in the fight against climate change.” (WWF, n.d.)